Most companies spend huge amounts of time and money designing, construction, outfitting, transporting, and setting up their trade show booth. This content aims to have you understand some of the basic skills that would allow you to get the most out of your trade show experience. The content will start by looking at who attends trade shows and why they are there. It will explore a number of things that should be done before the show even starts, including setting trade show goals, understanding your company, and developing good trade show introductions. It will then look at trade show etiquette and skills emphasising active listening, body language and questioning. A special emphasis will be placed on conducting prospecting. The content will end with an exploration of the follow-up necessary after the show. This content will highlight basic skills that should allow you to generate more leads, prospects and especially qualified prospects at your next trade show.